AP Government and Politics

Advanced Placement Government and Politics analyzing American political institutions and processes.

Advanced Topics

The Role of Interest Groups and the Media

Influencers of Public Policy

Interest groups and the media play a significant role in shaping government decisions and public opinion.

Interest Groups

These are organizations that seek to influence policymakers on specific issues, like the environment or education. They lobby legislators, fund campaigns, and educate the public.

Media

The media acts as a "watchdog," reporting on government actions and providing information to voters. It can set the agenda by focusing attention on certain issues.

Interactions

Interest groups often use media to spread their messages, while the media may investigate or scrutinize interest group activities.

Real-World Scenario

News coverage of a protest can pressure lawmakers to act, while interest groups may release ads or studies to sway public opinion.

Examples

  • An environmental group lobbies Congress and gets coverage on national news.

  • A social media campaign raises awareness about a new bill.

In a Nutshell

Interest groups and the media shape policy and inform the public, often working together to influence outcomes.

Key Terms

Lobbying
Efforts by groups to influence public policy and lawmakers.
Agenda-setting
The media's power to focus public attention on certain issues.