Study of human society and social relationships.
Human behavior is at the heart of the social sciences. Researchers observe, record, and analyze how people act alone and together. This helps us understand why we do what we do, how we make decisions, and how we influence each other.
By studying human behavior, we can:
Understanding why people form lines (queues) or why rumors spread quickly can help businesses and governments serve people better.
A psychologist studies why people help others in emergencies.
A business uses customer feedback to improve its products.
Human behavior studies reveal why people act the way they do and help improve our world.