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Which pair best represents accurate examples of the concepts of the central route and the peripheral route of information processing, according to the Elaboration Likelihood Model?
The correct answer shows that the central route is when a person deeply understands the message because they have thought about it, understand the logic, and are motivated by it. The correct answer also shows that the peripheral route influences a person through general impressions and requires less thought processing. The effect of peripheral routes is not likely to last as long as central routes.
The incorrect answers focus more on elements of time, efficiency, clarity, and focus. These are not central to the definition of elaboration likelihood.
Compare your answer with the correct one above