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Which pair best represents accurate examples of the concepts of the central route and the peripheral route of information processing, according to the Elaboration Likelihood Model?
The correct answer shows that the central route is when a person deeply understands the message because they have thought about it, understand the logic, and are motivated by it. The correct answer also shows that the peripheral route influences a person through general impressions and requires less thought processing. The effect of peripheral routes is not likely to last as long as central routes.
The incorrect answers focus more on elements of time, efficiency, clarity, and focus. These are not central to the definition of elaboration likelihood.
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Which of the following seemingly decreases the strength of a behavior (i.e. suppresses responding)?
Punishers seem to decrease the strength of a behavior.
On the other hand, "positive reinforcement" uses a reward to encourage some behavior. "Negative reinforcement" involves the removal of some sort of (usually aversive) stimuli after a behavior has been displayed, which increases the strength of the behavior. Last, "resistance to extinction" is not a form of behavior modification.
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Which of the following correctly matches the researcher with the area in which they famously conducted experiments?
Albert Bandura famously conducted the Bobo doll experiment which demonstrated observational learning. Margaret and Harry Harlow conducted experiments with monkeys, showing the importance of "contact comfort" for healthy social development and attachment. Ivan Pavlov conducted the famous classical conditioning experiment, pairing a bell ringing with food to elicit salivation in dogs. B.F. Skinner conducted experiments demonstrating concepts of operant conditioning. Milgram's famous experiment demonstrated ground-breaking findings involving obedience. Philip Zimbaro's Standford Prison experiment demonstrated shocking psychological effects of the prisoner and guard dynamic.
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Which of the examples below is an example of social cognitive theory?
The correct answer is the example about choosing fruit over chocolate pudding, because the positive example was modeled. The examples about drawing on the wall or logging workouts relate to systems of rewards and punishments, not modeling. The example concerning the whistle is about conditioning, not modeling. Finally, the example about the muscle is an interesting metaphor, but it is not relevant here. In fact, once certain patterns of behavior are established through modeling, they may remain intact without continuing the modeling, as would be required by this example.
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