Punishment

Negative reinforcement

Positive reinforcement

Both negative reinforcement and punishment

Resistance to extinction

Punishment

Negative reinforcement

Positive reinforcement

Both negative reinforcement and punishment

Resistance to extinction

Central Route: The person on the phone walked me through the calculations and explained to me how much money I would save over the course of ten years through increasing my monthly payment by 20%.

Peripheral Route: My best friend is increasing her monthly payments, and she seems to make good life choices, so I am also going to increase my monthly payment.

Central Route: Traffic is congested, processing will take a really long time.

Peripheral Route: Traffic is less congested, but processing is less focused.

Central Route: This is the most efficient form of processing, because it requires the removal of distractions. Think of a car driving down the main artery.

Peripheral Route: This is the least efficent form of processing, because it takes a long time to put the pieces of the puzzle together, and many of these pieces are only useful insofar as they provide links to more central concepts.

Central Route: The answer is so obvious, it's like being hit by a two-by-four.

Peripheral Route: By reading and re-reading the poem, its meaning will slowly reveal itself.

Central Route: It feels like everywhere I look, I can see the answer. It doesn't even matter what direction I face, the answer is clear.

Peripheral Route: The answer is hazy no matter what I do, I can't seem to pull it into focus.

Central Route: The person on the phone walked me through the calculations and explained to me how much money I would save over the course of ten years through increasing my monthly payment by 20%.

Peripheral Route: My best friend is increasing her monthly payments, and she seems to make good life choices, so I am also going to increase my monthly payment.

Central Route: Traffic is congested, processing will take a really long time.

Peripheral Route: Traffic is less congested, but processing is less focused.

Central Route: This is the most efficient form of processing, because it requires the removal of distractions. Think of a car driving down the main artery.

Peripheral Route: This is the least efficent form of processing, because it takes a long time to put the pieces of the puzzle together, and many of these pieces are only useful insofar as they provide links to more central concepts.

Central Route: The answer is so obvious, it's like being hit by a two-by-four.

Peripheral Route: By reading and re-reading the poem, its meaning will slowly reveal itself.

Central Route: It feels like everywhere I look, I can see the answer. It doesn't even matter what direction I face, the answer is clear.

Peripheral Route: The answer is hazy no matter what I do, I can't seem to pull it into focus.

Shareen grabbed fruit for dessert in line at the cafeteria. Monica really wanted chocolate pudding, but given that Shareen had set a good example, she followed and chose fruit. The next day, when Monica went to lunch alone, she selected the fruit.

Dave was really disappointed when his son Nicholas drew with crayons on the wall. Nicholas could tell that his dad was upset, and so he did not do it again.

Everytime I hear the whistle, my heart starts racing as though I'm about to start a cross-country race. I know it's crazy, that's just how I was conditioned after competing for four years.

Suzette keeps a calendar of all the times she goes to the gym to workout and she rewards herself with a treat if she goes more than 4 times a week.

The muscle builds by constantly exercising it. If you stop, it will atrophy. Behavior works the same way.

Shareen grabbed fruit for dessert in line at the cafeteria. Monica really wanted chocolate pudding, but given that Shareen had set a good example, she followed and chose fruit. The next day, when Monica went to lunch alone, she selected the fruit.

Dave was really disappointed when his son Nicholas drew with crayons on the wall. Nicholas could tell that his dad was upset, and so he did not do it again.

Everytime I hear the whistle, my heart starts racing as though I'm about to start a cross-country race. I know it's crazy, that's just how I was conditioned after competing for four years.

Suzette keeps a calendar of all the times she goes to the gym to workout and she rewards herself with a treat if she goes more than 4 times a week.

The muscle builds by constantly exercising it. If you stop, it will atrophy. Behavior works the same way.

Albert Bandura: Observational Learning

Stanley Milgram: Obedience

Ivan Pavlov: Classical Conditioning

Stanley Milgram: Classical Conditioning

Albert Bandura: Observational Learning

B.F. Skinner: Operant Conditioning

Stanley Milgram: Obedience

Ivan Pavlov: Observational Learning

B.F. Skinner: Operant Conditioning

Philip Zimbardo: Observational Learning

Margaret and Harry Harlow: Social Development and Attachment

Ivan Pavlov: Operant Conditioning

None of these

Albert Bandura: Observational Learning

Stanley Milgram: Obedience

Ivan Pavlov: Classical Conditioning

Stanley Milgram: Classical Conditioning

Albert Bandura: Observational Learning

B.F. Skinner: Operant Conditioning

Stanley Milgram: Obedience

Ivan Pavlov: Observational Learning

B.F. Skinner: Operant Conditioning

Philip Zimbardo: Observational Learning

Margaret and Harry Harlow: Social Development and Attachment

Ivan Pavlov: Operant Conditioning

None of these