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Which of the following is the best way to ensure a sample is representative and unbiased?
Taking a random sample is the only data-collecting method that ensures that every set of individuals has an equal chance of being selected for the sample and does not introduce any significant bias. Taking either a voluntary response sample or a convenience sample does not ensure these important aspects, as there is some unwanted selectivity involved in the data being collected. Taking a census is inferior to taking a sample of any sort, as it is both costly and time-consuming.
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John would like to find out what percentage of residents in his neighborhood enjoy shopping. Which of the following is the best method to randomly select participants to take John's survey?
The best answer is the choice that reduces the amount of bias in the selection of survey participants. Surveying local residents at a grocery store, neighborhood park, or shopping mall would introduce selection bias into the survey since every member of the target population does not have an equal chance of being selected. Using the random number generator, every single person in the neighborhood has an equal chance of being selected to take the survey.
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