Advanced Placement Microeconomics analyzing individual economic decision-making.
We live in a world where our wants seem endless, but the resources to satisfy them are limited. This fundamental problem is called scarcity. Everything from time and money to raw materials and labor is finite, so we must make choices about how to use them.
Whenever you choose one thing, you give up something else. The value of the next best alternative you forgo is called the opportunity cost. Understanding opportunity cost helps you make better decisions, whether it's deciding between studying for an exam or hanging out with friends, or how a business allocates its money.
Recognizing scarcity and opportunity cost helps individuals, businesses, and societies make smarter, more informed decisions.
Picking a summer job over a vacation means losing out on relaxation time.
A city builds a sports stadium instead of renovating schools.
Scarcity forces us to make choices, and every choice involves an opportunity cost.